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Xiaomi collaborates with Marvel Studios for the launch of ‘Black Widow’



Xiaomi collaborates with Marvel Studios for the launch of ‘Black Widow’

Xiaomia world leader in technology, joins forces with i Marvel Studios for the launch of Black Widow which will arrive in Italian cinemas on 7 July and on Disney + in Premier Access starting from 9 July. Xiaomi will launch a co-branded multi-channel marketing campaign to celebrate the new film and showcase the main features of Mi 11 5G.

The campaign, developed by Xiaomi in collaboration with Marvel Studios, will present creative digital, social and out of home content and will touch seven European countries in view of the official launch of Black Widow.

Inspired by the heroine of the film, the partnership celebrates how the Xiaomi Mi 11 family can bring the power of the cinematic experience to its users with some of the most extraordinary specs on the market.

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“Marvel Studios have entertained millions of movie lovers with the variety and quality of the Marvel Cinematic Universe. The characteristics of the Mi 11 family match perfectly with the traits of the Black Widow protagonist, making this collaboration a marketing campaign aimed at entertainment “- he says Davide Lunardelli, Head of Marketing of Xiaomi Italia.

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Black Widow fans thanks to the Mi 11 family will be able to experience true Movie Magic thanks to a premium device that offers revolutionary features including a Qualcomm® Snapdragon ™ 888 chipset, 108MP triple rear camera, cinematic audio and 50W wireless charging.

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There 108MP rear camera of Mi 11 5G comes with a 13MP ultra-wide-angle camera and a 5MP telemacro lens, as well as improved features for night mode and photo mode on three of its cameras (main, ultra-wide and front) making it the pocket studio perfect.

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Magic Zoom mode creates the illusion of the camera simultaneously zooming in and out of the scene, a trick originally popularized by thriller movies. Professional shooting control, thanks to HDR10 + recording and the new Time-lapse Pro mode, capable of adjusting shutter speed, ISO, aperture and EV to handle the most difficult lighting situations, can transform any photo enthusiast and novice video into a professional content creator.