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With Fielmann’s Green Friday it is possible to support the environment



With Fielmann’s Green Friday it is possible to support the environment


Fielmann and Isobar launch Green Friday, an initiative that represents an environment friendly version of Black Friday, a period of discounts and promotions that has been going on for several days. Until Sunday 28 November, in fact, the Fielmann stores will present, in the windows, a green themed illustration created by the artist Valeria Crociata in line with the brand’s target that includes young and old.

Fielmann and Isobar launch Green Friday

The illustration includes a Hidden QR code that customers will have to search for. The code of the Green Friday initiative will lead to a landing page which will allow customers to access one special discount on products. Note that the code will also allow di immediately receive a tree as a gift which will bear the name of the person to whom it is given.

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The user can follow the growth of the hotel step by step in its growth. The project is carried out in collaboration with Isobar and thanks to a partnership with Treedom. The goal is to trigger a more responsible behavior towards the environment. The goal is to plant between 1,000 and 2,000 trees.

Consequently, the higher the sales volumes during Black Friday, the greater the number of trees planted thanks to the Green Friday initiative launched by Fielmann.

The company comment

Ivo AndreattaCountry Manager of Fielmann Italy, declares: “with Green Friday we want to give a positive message of commitment towards the company in which we operate and thank the Italians who have trusted the company”