Travis Scott is the star of the new PlayStation 5 commercial
Sony has partnered with one of the most famous rappers in the world to make a new commercial for PlayStation 5 and promote the launch of the next-gen console. On social media, Sony has announced it is working with Travis Scottwhich will become a “strategic creative partner” for PlayStation in the future.
Travis Scott and the ad for PlayStation 5: the partnership
Scott himself created the video for the announcement, which you can see above. Inside the spot we also find some key team members who developed Sony’s next-generation console hardware. The company, through a blog post of him, said it found that Travis Scott is a huge PlayStation fan. Following that, and after a pleasant chat, they then decided to give life to this unique partnership.
Sony went on to say, “Through our mutual passion for gaming and creativity, we plan to partner with Travis and his Cactus Jack brand to produce innovative designs that we hope will delight our fans.”
Sony said it will share more information on its partnership with Scott “very early”.
This is the second major partnership by Scott in 2020. The rapper also collaborated with Warner Bros. to create a new song for Christopher Nolan’s film, Tenet.
The launch of the PS5 is almost around the corner and it is therefore likely that Travis Scott’s promotions will be launched in any time, as well as other Sony marketing campaigns. To conclude we remind you that the new Sony console will be available in Europe from November 19.