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The world in 2030? An ecological, inclusive and sustainable future



The world in 2030? An ecological, inclusive and sustainable future

BNP Paribas Cardif asked young people between 15 and 30 to imagine the world in 2030. From society to the environment, from health to school, from work to insurance: a scenario emerges with technology that will change everything, but there is it is a great desire for a new “humanism”.

What will the world be like in 2030?

Time travel is still impossible… but nothing prevents us from imagining the future. What will the world be like in 2030? What changes await us? BNP Paribas Cardif, among the top ten insurance companies in Italyin collaboration with Eumetra MR, asked young people between 15 and 30 years of age with the Next Gen 2030 research. An optimistic vision emerges – over two in three respondents (73%) are convinced that they will live better than today – with a deep sense of “humanism”. It is certain that technology will make further leaps forward by transforming all aspects of our lives, but young people dream of a tech society that is more “human scale”.

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Young people imagine a 2030 in which new technologies will revolutionize the world of work, with intelligent PCs, voice assistants and systems for monitoring the health and well-being of the worker (32%) and where smartworking will be alternated with presence for 52% in the office, if not preponderant (34%). Digitization will also lead to a reduction in working hours, which for many respondents (44%) will become 5 hours a day. But in this whole tech world, the boys are convinced that we will live in a society in which gender discrimination will be almost overcome (35%), the physical aspect will no longer be fundamental in social relations (32%) and to have a woman as the Presidency of the Republic or the Council ( 26%) will be normal.

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The research by BNP Paribas Cardif also underlined the importance of the efficiency of hospital structures, which emerged during the emergency Covid, and in 2030 young people imagine hospitals equipped with intelligent operating theaters with virtual assistants and integrated technologies (31%), but not only. The expected change concerns the whole world of healthcare, which in the vision of the new generations will be able to reconvert the effort to study vaccines to fight other diseases as well (46%). When it comes to school, however, as many as half of the respondents (51%) he believes that the subjects studied will change, in a model that foresees some days in DAD (36%) and others in presence, but in American campus / college style structures (29%). Here too the leitmotif of artificial intelligence returns, which for 62% will represent the university course of the future.

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In order to create an emotional bond with the young people to whom the survey is addressed, BNP Paribas Cardif has chosen to tell the results also through a video, a tool that is closest to their language, with a fresh storytelling and featuring three young people. belonging to the Next Gen.

A new world, however, brings with it new threats. But what are the risks of the future for the Next Gen? In the first place there could not be cyber risks (43%), such as the theft of digital identity, followed by the damage caused by the malfunction of autonomous driving (32%) and by new pandemics (27%). They imagine, therefore, an insurance scenario where emerging risks will be matched by innovative forms of protection, customizable according to lifestyle (30%), increasingly integrated with technology (28%), digital and activated in a few seconds (24%) . The relationship with the companies will also change, with a third party who believes that everything will be managed online (33%), but always with the possibility, upon request, to meet a consultant directly at home.

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For young people, a positive evolution of society seems, therefore, to be almost inevitable, with an impact also on the organization of cities, which will become more human-friendly, especially of the population with specific needs such as mothers, the elderly, the disabled. (33%), and on mobility, with an artificial intelligence that will also manage traffic through intelligent traffic lights (24%). The same optimism is not always found for the environment. While many imagine the discovery of new techniques to recycle and reuse products (41%), there are also pessimists who predict a worsening of global warming and pollution (31%).

The digitalization already underway in the universe of payments will then take a further step towards the cashless economy, with 51% believing in transactions that will almost always take place without cash. According to young people, e-commerce will become the dominant mode of purchase (40% believe that everything or almost everything will be bought on the web) but also the physical experience could improve thanks to shops without cashiers (24%) or to sales at home / in the office by appointment (24%).

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Let’s move on to the world of social media, entertainment and the home. What will it be like in 2030? According to almost a third of young people interviewed (32%), current social networks will no longer exist and will be replaced by others, and the vision of those who believe that everyone will have their own social network, set up as they wish, to share with friends is even more futuristic ( 23%). At home, larger, thinner TVs are also imagined to hang and unroll on the wall (36%), with cinema giving way to TV on demand (35%). But there is more. According to the students, our homes will become technological, thanks to home automation, present in all homes (43%), healthy, with air purification and noise reduction systems (37%) and sustainable, powered exclusively by renewable energy ( 36%).