The value of microtransactions in Call of Duty

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  • Microtransactions in Call of Duty: Modern Warfare
  • The details
  • Possible reasons

The latest quarterly earnings report ActivisionBlizzardwhich allows us to quantify the success of Call of Duty: Modern Warfare and its freely distributed Battle Royale spin-off, Warzone. The number is not surprisingly huge, including a growth of 536 million of gaming dollars spent on an annual basis, mainly thanks to Modern Warfare.

Microtransactions in Call of Duty: Modern Warfare

Overall, Activision Blizzard saw an increase in in-game spending of $596 million when comparing the three months to June 30 to the equivalent period last year. The vast majority of this (approximately 536 million) comes from Activision, while Snow storm saw an increase in 19 million mainly led by World of WarcraftAnd King increased by approximately $41 million thanks to the Candy Crush franchise.

The details

The report attributes the huge increase in spending to COD: Modern Warfare, which was released in October 2019, compared to COD: Black Ops 4 ofOctober 2018. It also includes Warzone, the free-to-play battle, launched in March of that year. Although COD: Mobile was released around the same time as Modern Warfare, the report states that the latter did most of the heavy lifting when it came to microtransactions.

Possible reasons

Obviously, the quarter in question also covers a period when many people around the world were arrested due to the pandemic. This has increased interest in video games, with increased gaming spending across the board. A previous earnings report showed Modern Warfare easily outperforming its predecessor Black Ops 4, long before Warzone was announced. Modern Warfare seems to be a colossus among the games in the sector to which it belongs. Another reason is the little space it occupies in the devices' memory, despite the high quality offered in the gaming experience.

Call of Duty: Advanced Warfare
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