The Power Balance Scam

I was going to title this article “Using Pseudoscience for Profit,” but that might have been a little short. Many of you have probably seen some of the bracelets like the one in the image that accompanies this post, or you may even be wearing one right now (unfortunately).

What is a “power assessment”? Well, it's a PET bracelet, the plastic of all lifealthough they usually advertise that it is made with 'MYLAR', which is the name given to it in the UK and US, so it looks like you are wearing something at least similar with kryptonite, but no, it's plastic and bad. The heart of the device is in the center, this hologram, which its creators say is activated with a « beneficial frequency from known natural materials », although I couldn't see which ones anywhere. this frequency passes to your body to “restore” the electromagnetic balance and align the frequency of your cells with those of the bracelet.

There are slight variations in how the hologram works, but that's basically it. And what happens when you put the bracelet on? Well basically you become a superman, according to its sellers it improves strength and energy, balance, endurance, recovery time, flexibility, concentration and at the same time reduces stress, injuries, fatigue and more than anything else. In other words, to give an example, if life were an RPG, that would mean +10 in all of these areas.

But that would also mean +100 Stupidity and the same in 'the whole squad just tailed you' because obviously saying that by wearing a hologram on your wrist you are going to become a sort of Batman to walk around the house is like assuming that by the hologram of my VISA, which has a dove on it, I'm going to fly out the window like Superman.

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The affair is already generating a queue, and this is not the first time that the subject has been raised, far from it. But aside from what I mention in the next paragraph, one of the main reasons why these bracelets have become real sales records (this Christmas, they sold out within 3 hours of arriving at the store) is that many celebrities started wearing them, athletes like Shaquille O'Neall, Steve Nash Or Jarno Trulli or television presenters, to infamous candidates of Big brothergoing through politicians like Hope Aguirre Or Leire Pajin.

What annoys me the most about all this is the use of pseudoscience to sell, Enjoy. That suddenly some people can put together the words 'electromagnetism', 'frequency', 'resonance' and 'cell', associate them with a product and start selling it like churros, that's a sign seriously that something is happening and that we buy things without thinking and for that 'If he wears that so scientifically, he must be up to something, right?'.

It costs €35, so right now the creators of the invention must be on a five-story yacht bound for the Bahamas. I am not criticizing, far from it, its aesthetic function, whoever wants to leave this money in a piece of plastic with something that shines, there he is. Nor, if we hurry, I blame it on the placebo effect, if someone puts it on and suddenly feels such a flow of energy that they want to start saving damsels in distress, the same goes for them.

If you were thinking of buying one, don't bother, and if you still doubt or believe that it actually works, ask someone you know who trusts you and understands the subject or watch this video, where a journalist demystifies the myth of a seller when it guarantees he can identify who has a bracelet in his pocket (he doesn't hit a single one), but please don't keep adding to a series of people's coffers Who take advantage of people's ingenuity to sell more.

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