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“The New Normal in eSports”, the webinar dedicated to the world of competitive gaming



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“The New Normal in eSports”, the webinar dedicated to the world of competitive gaming


In recent years it has become increasingly common to hear about of the eSports ecosystem. A phenomenon that in Italy can still be considered in its infancy, but which nevertheless it already has 1.4 million fans and records a growth rate of 22% on an annual basis. To deepen these issues, 24ORE Business School organized the webinar “The New Normal in eSports”, in collaboration with PG Esports.

The 24ORE Business School webinar that analyzes the evolution of the competitive gaming ecosystem

From Twitch to social media, the sector is constantly growing. The process has certainly accelerated especially in the last period in which the global interest has shifted predominantly to the online world. In this context, in order to remain current and appealing to its audience, also the communication that derives from activations, events, transmissions is rapidly changing. And the challenge for brands becomes finding the right content and channels to intercept their target audience.

To learn more about eSports, 24ORE Business School organized the webinar “The New Normal in eSports”, in collaboration with PG Esportsa leading Italian company dedicated to competitive gaming and Tournament Organizer of numerous national export events for some of the most important names in the sector such as Riot Games And Ubisoft.

It will be an opportunity to talk about how perception and business itself is changing in the competitive gaming sector. With vertical focus on issues such as the combination of logo placement – branded content and how it can influence the future of sponsorships in the eSports field.

We will also analyze theevolution of some professional figures fundamental in this world. Like that of caster, comparable to that of the commentator of the sports world. OR of digital managersprofessionals that a Media Company can no longer do without.

When will the webinar be held

The appointment is for Wednesday 17 March, from 18.00, on the 24ORE Business School website, which can be accessed for free upon registration. The event fits inside the Master eSports and Gaming Generation, course dedicated to the world of eSports and online gaming. It is designed for marketing and communication professionals, event organizers and all those who wish to seize the opportunities and dynamics of this rapidly growing sector.

The master sets itself as a goal train professional figures able to plan and carry out events in this sector. Therefore developing skills in the management of teams and pro-players and knowing how to transfer the knowledge necessary to build corporate projects that involve the eSports sector.

“The eSports movement is a global phenomenon that has seen a considerable acceleration in our country in the last year and has attracted the attention of companies, media, clubs, federations, athletes, agencies and event organizers.” he claims Matteo Pastore, Scientific Coordinator of the Sport Area Master, 24ORE Business School. “The objective of the Master is to release specific skills on this constantly evolving world. Starting with regulation and business models; to manage the fan base and organize an eSport event, with the involvement of an experienced and recognized faculty. “

“We are really proud and honored to be able to take part in this initiative and bring our expertise in the eSport sector in a prestigious and academic environment like that of the 24ORE Business School. Competitive digital sports are an opportunity to be seized as soon as possible and, with this new synergy, we hope to be able to make our contribution in this sense. ” declares Stefano Cozzi, Operations Advisor for PG Esports.