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The iPad is still King in a declining market



The iPad is still King in a declining market


The iPad is indisputably the best tablet on the market, users know that and that is why they place their trust in it in the form of constant sales. The latest market analyzes continue to predict an uncertain future for tablets, however the iPad continues to grow in sales and maintain the type, something similar to what happens with smart watches, where the Apple Watch shows some hope in a wasteland of sales that fails to convince regular customers of other brands, Why is the iPad still in such good health despite the fact that tablets are becoming a residual product?

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Apple has been trying to sell for some time that the iPad is the future and that laptops for standard use are going to go down in history. The latest example is that the iPad (2019) has grown in size to 10.2 inches and has gained Smart Connector with the intention of selling its keyboard/case, which would be a “laptop” for all intents and purposes if it weren’t for it maintains the Lightning connection, but not so with the Pro range that switched to USB-C for some time. The market share in Europe, Africa and the Middle East has grown from 21.9% to 25.1% so far this year compared to the same period in 2018.

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Meanwhile, industry-savvy companies like Samsung, Lenovo and Huawei have seen their market share decline significantly, in fact, the closest to Apple in terms of tablet sales is 12 percentage points, and that speaking of a market like the European and the African where Android predominates as the operating system. It definitely looks like the iPad is going to continue to be the King, especially now that it offers a bigger screen without increasing the price at all, what do you think?