The EU will investigate Siri, Alexa and Google Assistant
The competition authorities of the European Union have initiated an investigation on the different virtual assistants. Siri, Alexa and Google Assistant are under scrutiny in Europe in case the companies are breaking antitrust rules.
According to Reuters, the European Union is launching an investigation that directly affects large technology companies, including Apple, Amazon and Google, for which they have already contacted more than 400 companies in order to assess whether these giants are carrying out activities that violate antitrust regulations. Margrethe Vestager, European Commissioner for Competition, has assured that they want to send a message to companies like Apple and Amazon to make them aware that they are being watched by regulators. According to the Commissioner, the objective is interoperability to make the market accessible to all. The aim of the investigation would be to ensure that companies do not use the control they have over user data to take advantage of rivals or to gain market share.
More and more investigations are being applied to large technology companies, which is behind some changes that we are seeing in the policies of these companies. Apple has opened its services to third parties, something unthinkable a few years ago. The latest example of this is that the HomePod will already be able to be used with Spotify as the default music service from the launch of iOS 14. Apple has also joined forces with other companies, such as Samsung and Amazon, to create an open standard for home automation . It will be quite interesting to know the result of this investigation by the European Union, and above all, the changes that may come to users in terms of the interoperability of the different systems, which will benefit us all.