Tesla wants to enter the world of catering
Tesla turns to catering? It seems that the company of Elon Musk this week filed a trademark application with the Patent and Trademark Office, the United States Patent Office, for “Catering services, pop-up, self-service and takeaway catering services”. All this would not be surprising, given that Elon Musk’s interest in the food sector has never been a mystery and he has always dreamed of open 1950s Tesla drive-in restaurants.
Will Tesla open restaurants in its charging stations?
It all started in January 2018, when Elon Musk speculated several times that he would enter the restaurant business. He obviously did it through his favorite method: the 140 characters available to Twitter. Years ago, in fact, he wrote “I will put an old school drive-in, with roller skates and a rock restaurant in one of the new Tesla Supercharger locations in Los Angeles”.
Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA
– Elon Musk (@elonmusk) January 7, 2018
In subsequent tweets, then, he had hinted that his drive-in Tesla would also show clip of the “100 best films” and that Tesla drivers would be able to see the restaurant menu on the screen of their electric car. Also that year, Tesla applied for a building permit a Santa Monicafor a combination of restaurant and Supercharger station.
The application filed earlier in the week
Everything changed earlier this week when the company has filed a Tesla brand linked to the world of catering. The application made to the United States Patent Office featured regular restaurants, pop-up restaurants, self-service restaurants and take-out restaurants. According to Electrek, the company has applied for a trio of brands that include the word “Tesla”, the “T” logo and a stylized version of the company name. The application is currently “pending review” and will be reviewed by a lawyer within the next three months.
If the application is approved, it will be incredibly interesting to see what Elon Musk has in mind for the future of these catering services. Tesla already has self-service lounge charging stations, which they sell coffee and sandwiches. Drivers can access stations via a temporary code that appears on the Tesla screen once they are nearby.
A real restaurant might work similarly, and Musk’s idea of a drive-in makes sense. Customers would sit in their electric car, waiting for the vehicle to recharge, being able to order food and eat it directly from Tesla.
Elon Musk is no stranger to the world of catering
Elon Musk knows the restaurant world well. His younger brother, Kimbalis a chef and owner of the Kitchen Restaurant Group, which operates the Kitchen American Bistro restaurants in Boulder, Chicago, and Denver. In addition, Elon Musk also released his own Tesla Tequilafor “only” $ 250 a bottle, which is incredibly perpetually sold out online.
All that remains is to wait three months for the examination and to be able to see, perhaps, the creation of Tesla restaurants. Like all of Elon Musk’s projects, it will be interesting to follow the whole conception and construction process. Surely, knowing his creative flair, they won’t be any restaurants.