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Tesla launches an electric tequila

Tesla launches an electric tequila

Tesla launched on the market a bottle of tequila with a futuristic design and with the company name and logo in plain sight. The bottle looks like a lightning bolt, lying on a support with a minimal design and the “T” of the logo on the side. From the electric car it takes not only the particular design but also the premium price: it costs 250 dollars.

Tesla tequila, born as a joke, becomes reality

The description of Tesla branded tequila reads: “100 percent agave tequila añejo, aged in French oak barrels, has a bouquet reminiscent of dried fruit and vanilla with a balanced finish of cinnamon and pepper”. A tequila that takes itself seriously but that was born from a April fish of Tesla founder Elon Musk. In 2018, the CEO had tweeted about risking bankruptcy, only to be found against a Tesla Model 3 surrounded by bottles of “Teslaquilla“.

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Elon was found passed out against a Tesla Model 3, surrounded by “Teslaquilla” bottles, the tracks of dried tears still visible on his cheeks.

This is not a forward-looking statement, because, obviously, what’s the point?

Happy New Month! pic.twitter.com/YcouvFz6Y1

– Elon Musk (@elonmusk) April 1, 2018

Later that same year, Tesla filed an intention to use the Teslaquila name with the US Patent and Trademark Office. The name does not appear on the bottle or on the website. But Tesla’s tequila has arrived. And it adds to the number of gadgets in the s“Lifestyle” section of Tesla merchandise: hats, water bottles, models for children and many other products for fans of the brand.

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It is unclear whether the company just put its name and designed a darting bottle for any tequila or whether it carefully selected the product. That of “premium” tequila it is a market that attracts a lot of big names, including celebrities like George Clooney, who would have spent two years looking for the right liquor.

Competition is strong, however Tesla may find a niche among tequila lovers who also love electric cars. Even if we hope they keep these two loves separate: autonomous driving is fine but do not drink before drivingeven a Tesla.