Spotify, iTunes and the future of music

The latest update of Spotify, the one that many describe as “social”, for me I must admit that it was a revolution. Not only, but also, for social functions, but because it is the first that allowed complete integration with our previous local library. Suddenly I discovered that I only needed iTunes to sync any gadget Manzana and a little more.

iTunes it's prettier, it's more powerful, it has a lot more features, it has more of anything in general, but I prefer Spotify. So what does this rookie have that just a year ago started to be known against a music giant that has been around for many years and who comes from another equally important company? I think this is the turning point in how we listened to music and how we will listen to it from now on.

My partner Danny Munoz in AppleWeblog already talked about the 5 things that Manzana I should learn from Spotify, I want to focus on how we listen to music, how we listen to it and how I think we should listen to it in the future. Many possibilities offered Spotify are only available under premium subscription, I don't want to watch that, what I'm referring to is the modelwith specific functions:

  • Spotify is omnipresent: Although current data rates like those of the iPhone are not the cheapest and the battery runs out in a short time, it is for the first time possible to carry practically all the world's music in your pocket . Concerts are no longer necessary, it's the closest thing to music in the cloud that I can imagine.

  • Integrates with your local music: That's why I wanted to mention the latest update and the change it made before. I don't think it's good to rely exclusively on streaming, it's also good to rely on local files.

  • It's simple: Extremely simple in fact, search, play, pause, skip songs, share and you're done. iTunes offers many more spectacular features but in most cases the only thing we want, pure and simple, is to listen to music.

  • It's a change: Spotify succeeded because it is revolutionary, yes, but also because they were the first to make an interesting deal with the major record labels to offer a model that satisfied users and, it seems, at the moment, also the major record companies.

  • We like to share what we hear: We actually like it, that was another reason why last.fm was also a success back then. Who said that listening to music should be relegated to what comes out of our headphones and we just hear it? We want to tell everyone that this song or that group makes our morning happy just by hearing the first bars and we want to do it well, Twitter And Facebook They are the perfect ways to do it.

  • Downloading should not be strictly necessary: Has it not occurred to anyone at any record company that perhaps the solution to stopping illegal downloads is to offer the user a model in which they do not no need to download? I guess not, but I'm not surprised either. I have commented before that I am not in favor of depending solely on streaming, but with Spotify on a mobile device there is no need to download any song, paid or not, in fact it is a waste of time more than anything else.

  • And you can also buy: At no time did I try to say that buying is bad (even if we take into account all the characteristics of the model, perhaps a little useless). Providing integration with a music store to enable this possibility is also a positive thing, again for users and record labels.

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Many of the points I've discussed here, as I said, are only available as part of a paid premium membership, €10 per month. But this It's not a Spotify versus iTunes fight., it's not a criticism of one and a praise of the other, it's an apology for the way I would like music to start being heard, the start of a revolution. We have already talked about the purchase of Lalaa service similar to Spotifyby Manzanaso it is possible that we will see all this news shortly in iTunes.

Photo: Fotolog

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