Problems with stock OLED screens for the new 2017 iPhone

According to a new Bloomberg report on the matter, it has become known that the four main suppliers of OLED panels to Apple will not be able to meet the production capacity needed to meet the expected demand for new iPhone handsets throughout 2017. In response due to this insufficiency, it is anticipated that there will be restrictions on the supply of the product so that existing units can last until 2018.

OLED displays are more difficult to mass produce than LCD displays, which means Apple's situation in this regard is complicated, as it is at the mercy of suppliers and whether they are willing to produce the quantities needed to meet existing demand and have the capacity to do so. Bloomberg also notes that supply constraints could ultimately force Apple to take the step of restricting the use of OLED with an alternative LCD version of the next iPhone. Another option available to Tim Cook's company is to force suppliers to adapt their production and assembly line to the demand imposed by the consumer.

While Apple and Samsung have an exclusive deal for the Korean company to make OLED panels in 2017, that doesn't guarantee it will be able to meet Apple's demand. For example, Samsung's OLED supplies have already been limited for its own smartphones, such as the Galaxy S7 and S7 Edge. How are you going to meet a competitor's demand if you can't even meet your own demand?

According to Bloomberg, Apple requires OLED displays for screens larger than 5 inches. The Cupertino-based company has placed an initial order for 100 million units, which are expected to be delivered over the next year, but Samsung will only be able to supply a portion of that requested amount. Therefore, Apple could find itself in trouble if Samsung cannot meet its demand in two different aspects. On the one hand, the demand for Apple devices will not be satisfied and the company will lose credit with its customers and stop earning hundreds of millions of dollars. On the other hand, Samsung, its supplier and at the same time its competitor, will be able to take advantage of the situation to commercially eat the apple and place its devices to users who have requested an iPhone and cannot obtain it on the market.

The iPhone 6s was Apple's best-seller on Black Friday
READ

If Samsung itself sees supply constraints in its offering of OLED panels for the fall 2017 launch of the new iPhone, Apple cannot afford to be left in the lurch by another supplier. This is why Apple usually has several suppliers of key components. For example, it receives LCD panels from all major display manufacturers based in Asia. For the next year at least, it looks like the OLED supply chain will be a one-company affair, under the exclusive deal with Samsung, but for the sake of the company and its numbers, this must change. and Apple must ensure sufficient production of OLED panels in 2017.

On Tuesday, KGI Securities analyst Ming-Chi Kuo said he believes Apple will launch an all-new OLED iPhone alongside the 4.7-inch and 5.5-inch LCD iPhones. At the same time, it seems quite likely that these different versions of Apple's smartphone will be accompanied by some new features, such as a rear window. The new OLED iPhone will also have an edge-to-edge curved screen. Previously, Kuo had already stated that the new iPhone would have an OLED display; a 5.8-inch screen with a bezel-less design. The new developments regarding the new Apple phone which will be released in just under a year, in the fall of 2017, are also attracting many Android users, so it is of the utmost importance that the company can provide this growth demand and retain new

Post navigation