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NIKON: how a phone call changed the fortunes of the brand



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NIKON: how a phone call changed the fortunes of the brand


Nital SpA wants to remember the American war photographer David Douglas Duncan, who passed away at the age of 102 (on June 7, 2018), for giving birth to the myth Nikon in the world.

It is a story that probably not everyone knows and that began in 1950 when Japanese photographer for Life Magazine, Jun Miki, shot a black and white portrait of his colleague David almost in the dark. This is a photo that would forever change the fortunes of the Japanese optical industry and deliver the Nikon name to history.

That perfect and bright portrait, taken with a still unknown Nikon lens (NIKKOR PC 8,5cm f / 2), allowed David Douglas Duncan to call, and then meet, Masao Nagaica, the President of Nippon Kogaku KK

Douglas was delighted by NIKKOR lenses and bought some to mount on a Leica: from that moment on, the names of Douglas and Nikon would never be separated again, allowing the spread of NIKKOR lenses throughout the world.

In the latest video interview of 2012 released by the photographer at the age of 97, it is possible to read: “Life is strange. One phone call can change the history of the Japanese optical industry first, and the economy of an entire country later. ? … “