Netflix and video games: the company focuses on mobile titles
Netflix, after announcing its intention to open a division dedicated to gaming, has just revealed that it will initially focus its investments on mobile video games. and which will be included in the basic subscription of the platform. The news comes just days after the hiring of former EA and Oculus employee Mike Verdu.
Netflix: focus on mobile video games
At the moment it has not yet disclosed any news regarding the genre of games that we will find on the platform, even rumors are already circulating about alleged titles inspired by the television productions licensed by the company. Likewise it is not yet clear how these games will be distributed to users, whether with a separate App or with a new section of the site.
If the company opts for the latter option, it could run into annoying friction with Apple, given that the technology giant does not allow third-party apps to have their own store. This clause did not allow services such as Google Stadia and Microsoft xCloud to land on Apple devices and it is likely that any Netflix store would be no exception.
Here is the official statement of the company: “We see games as a new category of content for us, similar to our expansion into original movies, animation, and unscripted TV. The games will be included in members’ Netflix membership at no additional cost similar to movies and series. Initially, we will mainly focus on mobile games. We are as excited as ever with our film and TV series offering and anticipate increased investment and growth across all of our existing content categories, but as we are about to turn 10, we think it’s time to understand how our members rate games”.
This apparent change of course does not actually come as a surprise. On the other hand, the company had already identified the video game market as a potential competitor, since these are products equally capable of monopolizing people’s free time. From this point of view, it is interesting that Netflix wants to focus on mobile games, which identifies the users it would like to intercept in a rather precise way.