Netflix, a look at its explosion and the application
In Actualidad iPhone we have kept you informed about Netflix for more than five years, but until we have had it available in Spain we have not been able to understand the Social phenomenon unleashed in the US by this company. Doing things well usually pays off, and in the case of Netflix they simply reap the rewards of what they sow. Where is the key?
Model to follow
Today, Netflix generates more video traffic than YouTube, Amazon Video, and Apple iTunes… combined. This and the more than 70 million subscribers that are estimated on the platform make it the absolute reference of a market in which there is a lot of competition and where the difference is made by the details.
Most of Netflix’s content is owned by its competitors, and even many famous series (especially HBO’s) are left out for broadcast rights issues, but Netflix knew how to counteract this negative effect with a large investment in own productions, something that seemed crazy in its day and that today has been shown to be the key to the platform’s take-off. Dozens of documentaries or series such as House of Cards support this strategy.
Today it is impossible to have a successful platform without a well-functioning app. On Netflix they have more than five years of experience developing for the iPhone, a fact that has made the app very reliable, something basic when it comes to video playback.
One of Netflix’s secrets is the quality auto-tuning which means that there are no stops and that we always have the maximum resolution available, and this is perfectly implemented in the app. To this we must add an intelligent arrangement of the menus, a fluid navigation and a perfect synchronization that allows us to stop watching a show on the iPhone and resume it on any other device right where we left off. And to all this we must add the personalized recommendations system based on our tastes in the purest Apple Music style (or vice versa), a success for those who do not want to walk through the catalog but find something to see quickly.
It is obvious that there is always room for improvement, but Netflix has done things so well that it is very difficult for them to come on their heels in the short term, although some like Amazon have already copied the model of their own productions and are going to bet very hard on it. And the competition is good.