Moneyfarm: operations in Germany are underway


  • Moneyfarm and the German market
  • The path to international expansion
  • Growing trend

After acquiring the robo-advisor Let's go, Moneyfarm officially enters the market German. The offer for Germany, while retaining the innovative service model typical of Moneyfarm, is based on the expertise and presence of Allianz. Via the subsidiary Allianz Asset Management, A shareholder of Moneyfarm, the company intends to explore new frontiers of fintech.

Moneyfarm and the German market

With over 700 million of assets under management 40,000 clients, Moneyfarm is a leading digital asset manager – robo-advisor.

The company presents to the German market an investment solution in line with the philosophy that distinguishes it in the other countries where it operates: independence, cost efficiencyfocus onasset allocation And ease of use.

In Germany, Moneyfarm is preparing an offer based on the advantage that proprietary technologies provide over traditional operators, also thanks to relationships with Allianz. In particular, the significant experience of Allianz Global Investors in fund selection and risk management, complemented by the technological efficiency of Moneyfarm and the minimization of costs for the investor will be strategic elements in the development of a state-of-the-art management in passive and active funds. .

A sin Italy It is in the United KingdomMoneyfarm offers a hybrid service model in Germany which guarantees each investor the possibility of being supported by a dedicated consultant.

The Germans are among the greatest savers in the world, with the 9% of income put aside each year (compared to 2.4% of Italians) and a gross savings on GDP of 28% (compared to 20% of Italians). From here to 2022 in Germany one is planned 57% annual growth for digital consultants (to reach 24 billion euros in AUM). Overall, in 2018, the main market remains the United States with $283 billion in assets invested “digitally”.

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The path to international expansion

The opening in Germany allows Moneyfarm to take another important step on the path to international expansion. Born in 2011, he is the pioneer of independent consulting in Italy and one of the most successful stories in the financial services innovation landscape in Europe. Nowadays, Moneyfarm is one of the leading digital asset managers in Europe.

The asset management service is offered directly online (or with the support of a dedicated consultant, depending on the client's degree of autonomy), without going through the traditional distribution channel of the savings industry , relying mainly on commercial networks or agencies.

Moneyfarm is one of the most funded innovative companies in Italy (approximately €74 million in total funding raised to date) and has seen its customer base and assets under management more than double since the start of 2018.

Growing trend

“We aim to double the masses again during 2020.” The words of Giovanni Daprà, CEO and co-founder of Moneyfarm. “We will achieve this by continuing to invest to increase product offerings and maintain technological advantage. All this further improves the user experience and explores the possibility of new strategic partnerships in the B2B2C segment.”

“Our goal is to become a European leader in asset management. We believe that Moneyfarm is the best savings management solution for a large number of investors, with capital of 5,000 to 1,000,000 euros.”

Paolo Galvani, president and co-founder of Moneyfarm, he added: “The German market has proven to be one of the most receptive to innovation in asset management. We are proud to be able to continue offering our solution in Europe, while bringing our technology and philosophy to Germany. Online distribution and automation of the service allow us to offer quality management and customization on a large scale at very low costs compared to the market. Savers appreciate the concrete results that this philosophy brings to their management and reward us with abandonment rates of less than 1%. We are one of the few companies in the European digital and financial landscape to pursue the path of continental expansion and this fills us with pride. “

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