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MIMO 2021 in the name of emotion and sustainability for BMW Group Italia



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MIMO 2021 in the name of emotion and sustainability for BMW Group Italia


The MIME, Milan Monza Motor Show 2021It will take place from 10 to 13 Juneand it will be a real hymn to mobility, of today and tomorrow in which the BMW Group will be present with its most iconic and innovative models.

MIMO 2021, BMW will bring its most iconic models

The BMW installations will be placed outdoors in the center of Milan in an ideal walk for the public who, starting from Piazza Duomo, will find the new BMW iX xDrive50. The BMW iX is ready for series production and will hit roads around the world from November 2021. The BMW Group’s new technological flagship combines emission-free driving pleasure, sporty agility and a sustainability-oriented range.

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The launch will see the introduction of versions xDrive40 and xDrive50 from 326 to 523 hp and ranges up to 630 km with prices starting from 84,000 euros. Car that will later also have the sportier 600 hp version of the BMW iX M60 that will combine the emotion of a sports car with the sustainability of an electric car.

In the path between Piazza San Babila and Piazza Duomo you will find the exhibition of the new ones BMW M3 Competition And BMW M4 Coupé Competition with 510 HP and the character of those born for the track and competitions.

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In the square Sforzesco Castle you will find the Focus on electric and hybrid cars organized by MIMO together with Enel X, whose access by the public is managed through pre-registration. Fans will have the opportunity to try out models from the BMW Group electrified range: the BMW iX3 (286 hp and over 400 km of autonomy, from 69,900 euros); the MINI Full Electric (184 hp and up to 232 km of WLTP range); And the MINI Countryman Cooper SE ALL4Plug-In Hybrid car with 220 HP and a maximum of 48 km of WLTP electric range.

The presence of the BMW group is completed with the exhibition of the almost definitive concept of the new electric scooter, the BMW Motorrad Definition CE 04, the new style of urban mobility on two wheels. As a connecting element between the analogue and digital worlds of the user, the BMW Motorrad Definition CE 04 it is both a means of transport and a means of communication for urban commuters. With its electric drive, pioneering design and innovative connectivity solutions, it sets out to redefine the scooter segment.