Mercedes-Benz is the new automotive partner of League of Legends international esports events

Riot Games And Mercedes-Benz announced that the automobile brand would be the exclusive partner of international eSports events Since League of Legends. Mercedes-Benz is the official automotive partner of the World Championship, Mid-Season Invitational and All-Star event.

Mercedes and League of Legends: the partnership of the moment

Bettina Fetzer, Vice President of Marketing at Mercedes, revealed: “We decided to partner with Riot Games because we are big supporters of esports. League of Legends is one of the most famous games in the world in recent years, we want to play an even more active role than in the past in defining the future of eSports. We also hope to interact through the game with fans to introduce them to our brand. ”

Mercedes-Benz will be the first partner to present the AWARDS CEREMONY of each of twenty past three international. They will also participate 120 teams from all nations from around the globe who will compete throughout the year for the opportunity to lift the coveted Summoners' Cup at the World Cup.

During the collaboration, the luxury car brand will also create branded content. Its main task will be to take care of the transportation of professional players to the most important events. He will also be involved in a number of global activities and will start with the 2020 World Championshipthe most prestigious esports event in the world.

The collaboration between Mercedes-Benz and Riot Games is the latest step taken by the German automaker to attract young people and the sports and entertainment public.

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Among the other partners, notably the most recent, of Riot Games we also find Cisco, Spotify And Bose. They will join the most historic ones such as Mastercard, Louis Vuitton, Dell's Alienware, Unilever's AX, Red Bull, OPPO, State Farm and Secretlab and will be the main sponsors of international events by LoL Esports.