La Fourchette: a summer of benefits for users and partner restaurants

Happy

  • TheFork Summer is back: go to a restaurant and pay half the price
  • #theforkexperience rewards users

The fork, a site and application for Android and iOS allowing you to search and reserve thousands of restaurants online, getting ready for summer. The season will indeed see the launch of two initiatives which aim to multiply the benefits for users and restaurants.

TheFork Summer is back: go to a restaurant and pay half the price

Is back The summer of the forkthe usual summer discount season which has been successfully offering since 2015. In detail, it is possible to reserve blankets at a discounted price of 50% until the September 22 in more than 1,000 restaurants throughout Italy.

The offer is valid until all available promotional coverage is exhausted. Discount applies to everything – drinks included – and directly at the checkout. For users, it is an incentive to go to restaurants more often, both in town and during vacations. For activities in urban centers it is a way to increase turnover during the summer period, which has low seasonality; while for those in tourist resorts, it is an additional driver for acquiring new customers. The fork in fact, it is promoting the initiative through a campaign on the main national TV and radio networks, dedicated communication on its digital channels and a campaign that will involve some influencers on the best-known social networks.

#theforkexperience rewards users

Users will then be able to participate in the competition #theforkexperience to win a gastronomic weekend in Italy or Europe worth €3,000 including tax. To participate, simply go to the restaurant reserved with La Fourchette, live the gastronomic experience by sharing it on Instagram then download the screens from the dedicated site, online today. The competition will last until July 14 and the winner will be chosen by drawing lots.

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The competition rules are published on the official website of the initiative (www.theforkexperience.it) in the dedicated section.

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