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Intel wants to take back the chip segment from Apple



Intel wants to take back the chip segment from Apple

In a new episode of Axios on HBO, shared by MarketWatch, the CEO of Intel Pat Gelsinger had an interesting chat with Axios chief technology, Ina Friedto discuss various topics, including Apple’s transition to its own custom-designed silicon chips through for the new Mac line. The CEO plans to become an industry leader by producing better chips than Apple.

Intel wants to win the chip war against Apple

Asked whether Intel has given up on the idea of ​​the Mac powered by Intel processors, Gelsinger said the company hopes to recapture this segment of Apple’s business over time by surpassing the Cupertino giant in. chip manufacturing. In the interview, Gelsinger acknowledged Intel’s “stumbling blocks” and said the company will “fight hard” to recapture its market segment from Apple by producing better chips.

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“I’ve never given up on the idea that something is wrong with Intel chips. Given our past stumbles, Apple has determined that it is capable of making better chips than ours. And, they did a great job. So what we need to do now is create a better chip than they can do. I hope to win back this part of their business, as well as many other market segments, over time. And in the meantime, I need to make sure our products are better than theirs, that my ecosystem is more open and vibrant than theirs, and create more compelling reasons for developers and users to choose Intel-based products. “

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In June 2020, Apple announced it would be switching to its own custom-designed silicon chips, promising excellent performance and improved graphics. Apple’s switch to silicon began with the M1 chip in the MacBook Air, and the company said the transition will take around two years to complete.

Intel has a lot to catch up with if it aims to outperform Apple’s silicon chip, as multiple analyzes have shown that the MacBook Air with an M1 chip with a starting price of $ 999 outperforms an Intel-based 16-inch MacBook Pro available. priced at $ 2,999.