HOOVER: here is the “Hydro is Back” Christmas campaign
Hoover launches “Hydro is… Back”, the Christmas promo that will allow consumers to receive a refund on the purchase of latest generation suction products launched by the brand.
From 1 to 31 December 2021, all those who purchase an electric broom from the HYDRO range will in fact have the opportunity to obtain a refund of 50 euros with the model H-FREE 300 HYDRO and from 80 Euro with the H-FREE 500 HYDRO PLUS model, by registering on the dedicated website and entering the required data.
The promotion is just the latest in a series of initiatives launched by Haier Europe – owner of the Hoover brand – born in full harmony with the “Zero Distance to Consumer” mission and philosophy, which fits perfectly with the mission of the Hoover brand, from always attentive to the care, health and well-being of the family in the home environment thanks to performing and reliable products, able to guarantee absolutely comfortable experiences within the walls of the house.
H-FREE 500 HYDRO PLUS, the cordless electric broom that vacuums and washes floors simultaneously and separately thanks to the Hydro 2in1 brush, is the first protagonist of the promo. Compact, light and easy to use, H-FREE 500 HYDRO PLUS can reach a height of only 69 cm, the perfect size to be stored in any closet in the house.
The second promotional product is H-FREE 300 HYDRO, the cordless solution always equipped with a Hydro 2in1 brush, which allows you to thoroughly clean the house thanks to its performance excellent that catch dust and crumbs. Two products that combine exceptional results and performance.
The communication of the “Hydro is… Back” consumer promo will take place online – via the Hoover Italia website and social channels, advertising banners and digital ADV campaign – and offline, with promotional flyers, product tags and In Store material.