Heat the mood on Twitch with Call of Duty: Black Ops – Cold War
About a week after the mega-launch of the new chapter of the evergreen Call of Duty saga, we are still finishing to unload the adrenaline accumulated on Twitch with the new Call of Duty: Black Ops – Cold War. At a time when it is still impossible to perform live physical events, Twitch has once again proven itself the perfect stage for all those industries that want to talk about them. And if the product is called COD, the road is all downhill.
Call of Duty: Black Ops – Cold War on Twitch, what happened
To best present the new jewel of Activison a live event was set up that involved a sensational audience to say the least: actors, footballers, singers, gamers and journalists divided into nine teams of six in an Italian free-for-all tournament, whose final prize was glory . The teams, led by Rovazzi, Velox, Gabbo, Kurolily, Fazz, Kafkanya, Zano, Dread, Homyatol and Blurhave given birth to breathtaking challenges, keeping their communities glued to the PC screen, ready to cheer for their favorites.
- Over 20 million minutes spent watching the event;
- More than 800 thousand unique spectators;
- A maximum peak of live viewers at the same time exceeding 100,000;
- An average of over 70,000 live viewers at the same time.
Incredible figures that highlight, if still needed, how Twitch is the most important live streaming platform in the world to date.
Learn more about it
Initially conceived for gaming and esports, it has opened its doors to the most varied passions and themes: from cinema to art, from cooking to fitness just to name a few. This is why more and more companies rely on the platform to increase their visibility and be able to interact with that large segment of the public made up of Millennials and Generation Z.