Geolocation is in fashion

This seems to be the clearest conclusion to draw from the SXSW held these days at Austin, TX. The growing popularity of smartphones and the trend towards their falling prices, with which they are becoming more and more popular among the population, geeks and non-geeksis partly responsible.

Recently, my colleague Axel told you how Foursquare had appeared in an advertisement in Las Vegas, where the owners of a ****** encouraged users of the social network to register at their property and in the process showed their opinions on the poster as well as who was the oldest at that time (or mayor), who is the user who has made the most check-ins on a specific site.

For those who don't know him, so much for Foursquare Like other social networks fundamentally based on geolocation, the most common and basic dynamic is usually to check in, that is, to register or notify presence in a location. This presence is corroborated by the GPSThrough this, a certain number of points or different badges are awarded (like stickers or badges that are placed on the lapel of the jacket), in the same way, tips and suggestions can be left for other users who visit later the same site.

Yes Twitter has brought us the fury of sharing all kinds of things, from experiences to interesting links, including news, photos and videos, this type of service offers the same thing, but going a little further and integrating geolocation, so that it is no longer just the 'What' but also the 'Or' and the 'When'.

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Although at first glance this may not seem like a very deep question, in my opinion this union of geolocation within the social media feed has many more crumbs than it seems. Part of the “crumb” (sorry to repeat the painful metaphor twice) was discovered by the developers themselves behind Foursquare Or Gowalla as they recently commented (here you can see an interview with ALT1040 at Evan Cohenthe CEO of Foursquare) when users started using the service. Something similar to what happened with Twitterwhich in fact forced to change the What are you doing? (« What are you doing? ») initial by the What is happening? (« What's going on? ») because people were no longer sharing just personal things but a whole host of additional information.

The main power I see in geolocation is from the perspective of brick-and-mortar businesses. That is, offering discounts or discounts to users/customers who register at your establishment, giving, for example, VIP treatment to the one who performs the best or to the one who advises the most. This not only benefits the customer and the owner, but also establishes a dynamic of healthy competitiveness, of presentation like a game (the main characteristic on which the Foursquare) very interesting.

And you know what's the best of all? That, like TwitterEast extremely addictive. If not, try it and tell me.

Links: Foursquare | Gowalla | Luminous kite | Whrrl | Loop | Hot Potato | Quiznos

Photo: Mashable

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