First Playable is born, the first Italian commercial event on gaming


  • All the details
  • Guests of the first playable
  • Additional events

AESVIthe professional association of the video game industry in Italy, announces the birth of the first international commercial event in Italy in the gaming sector: First playable. The event was born from a partnership between the Association and the Tuscan Film Commissionas part of the Tuscan Contemporary Senses for Cinema program, with the collaboration of ICE Agency for the promotion abroad and internationalization of Italian companies. Connection eventsa leading company in the organization of business events in the video game sector internationally, including Login to the game, will make its network of international buyers and its Let's Meet networking platform available for the occasion. The event branding and international speaker line-up is curated by Mattia Traverso, creative director of design studio Nodo.

All the details

The first edition of First Playable will be held from From Wednesday 3 to Friday 5 July 2019 at the Manifatture Digitali cinema in Pisa, a recently inaugurated facility dedicated to technological innovation and applied research to audiovisual productions. The name First playable it was chosen because in the sector it indicates a very important phase in the development of a video game, which often represents the basis of the rest of the project. It is the milestone that publishers invest in and is used by professional development teams in the game production process.

First playable it will therefore be above all an event centered on the video game profession, where developers and publishers meet to establish collaborations and projects together. But First playable Its aim is not only to connect operators in the sector. In accordance with the mission of the Association and its institutional partners, the event has the most strategic objective of growing Italian companies and helping them develop their activity in an international, competitive and constantly evolving market such as that of video games.

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For this purpose First playable offers developers a coaching day, during which they can present a prototype, a pitch, an idea and receive business feedback, an educational day with interventions from more than 10 international speakers, each an expert in a different market segment , and a pitch day, with one-to-one meetings with more than 20 international publishers.

Guests of the first playable

Among the international speakers, there are already names of the caliber of Łukasz Spierewka (Creator of Afterburn), Martin Sahlin (Creative Director of Coldwood), Ella Romanos(Fundamentally Games consultant), Marco Colombo (Responsible for Pixion games development) Valeria Castro (Founder of Platonic Games), Stefano Petrullo (Founder of Renaissance PR), Charlene Lebrun (head of international public relations for Sega Europe), Aaron Konin (Founder of Sokpop) Juan De La Torre (Founder and PR of Team Gotham), Matthijs van de Laar (Creative Director of Twirlbound), Craig Lay___ (Brand Director of Two Point Studios). Among the first international publishers to have confirmed their participation 1C Publishing EU, Bigben Interactive, BoomBit, CI Games & United Label, Gamigo Group, Head-up games, Iceberg Interactive, IMGN.PRO, Koch Media, Netmarbre, Saw, Digital generation, Tencent And Wired productions.

Additional events

On Wednesday July 3, there will also be a special meeting with the return match of Nindie Summit, Nintendo event celebrating the relationship between indie titles and Nintendo Switch. After the first stage which was held in Milan on March 26 and which focused on Italian developers, this second meeting will see a mix between Italian and international realities to give an even broader overview of the indie scene on Nintendo's hybrid console.

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All Italian video game developers interested in participating in the event can register from today through the official website of the event where all updates of the initiative will also be available.

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