First Playable: first Italian commercial event for international gaming


  • The event
  • Professionals
  • Dinner with Food Truck
  • How to register

Preparations are underway for the first edition of First Playable, the first international business event in Italy in the gaming sector which will take place in a little over two weeks, from From Wednesday July 3 to Friday July 5, 2019, at the Manifatture Digitali cinema in Pisa.

The event

The event was born from the collaboration between AESVI and the Toscana Film Commission and carried out within the framework of

Sensi Contemporanei Toscana Program for cinema, with the support of the ICE Agency for the promotion abroad and internationalization of Italian companies. It also relies on the partnership with Connection events – leading company in the organization of business events in the video game sector at international level, including Login to the game.

Created with the strategic objective of developing Italian companies and supporting them in developing their business in an international market, First Playable will take place on three different days of coaching, teaching and presenting. Italian game developers will be able to participate in mentoring sessions, attend conferences from numerous speakers from across Europe and organize one-on-one meetings with more than twenty international publishers to show a prototype of their game.


Professionals who will make their experience available to participants during coaching day will be Mauro Fanelli (CEO of Mixed Bag), Antonio Farina (CEO of Reludo and CEO of Rortos) and Mattia Traverso (Creative Director of the Nodo design studio). On the same day, the second Italian stage of Nintendo's Indie Summits will be organized, celebrating the relationship between independent titles and the Nintendo Switch. The composition of the speakers teaching day – curated by Mattia Traverso – sees names of the caliber of Łukasz Spierewka (founder of Afterburn Games), Martin Sahlin (creative director of Coldwood), Ella Romanos (games business consultant of Fundamentally Games), Marco Colombo (head of development by Pixion Games). THE pitch dayinstead, 25 international buyers will arrive in Italy: 1C Entertainment, Bandai Namco Entertainment, Boombit, CI Games & United Label, Daedalic Entertainmet, Frontier Developments, Electronic Arts, Gamigo Group, Headup Games, Iceberg Interactive, IMGN.PRO and others.

If it was up to González-Sinde, the public domain should not exist

Dinner with Food Truck

Finally, there will be networking moments: on the evening of July 3, the Manifatture Digitali courtyard will host a dinner with a food truck open to all participants – including university students. On Thursday July 4, on the other hand, there will be an exclusive event reserved for buyers, speakers and developers inside the Domus Comeliana, a historic venue in the center of Pisa where an aperitif and dinner will be enjoyed under the tower that characterizes the city.

How to register

All Italian video game developers interested in participating in the event can register via the Eventbrite by June 26, 2019 by choosing from the different ticket options available (at this address). For those who have registered for the pitching day, it is already possible to use the Let's Meet platform ( to make an appointment with the buyers present. All updates on the initiative will be available on the official event website