First iPhone 7 ad shows off its camera and water resistance

If we had to highlight just one new thing that will arrive from Friday on the iPhone 7 and iPhone 7 Plus, it would be the improvement of the camera, in particular the dual lens that will be in the 5.5 inch model . Without a doubt, Apple thinks so too and First announcement of the iPhone 7 refers to the advanced camera of the Plus model several times, as, for example, in the image that leads this post.

But this first announcement doesn't just show the improvement of the camera. Just after the moment we see the image above these lines we begin to see scenes in which water is the protagonist And we remember that the iPhone 7 will be the first Apple smartphone to be raincoatbut not the first Apple device to be, since the Apple Watch already came with an IPX7 certification that allowed it to be submerged for 30 minutes at a depth of one meter.

iPhone 7 announcement

The ad, which is 33 seconds long, shows black and white images the entire time, which doesn't make much sense if one of the features they want to show is the camera, unless the intended to remind us that the iPhone 7 and iPhone 7 Plus will be available in two new shades of black, the shiny black or jet black and matte black.

The announcement ends with the date when the first iPhone 7 can be purchased, September 16, 2016. This date is also expected to be when the first shipped devices will arrive, although the possibility of some arriving a day earlier is not not excluded, something happened last year. In any case, we will inform you of all this the moment it happens.

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