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Find the Force: the augmented reality treasure hunt dedicated to Star Wars fans



Find the Force: the augmented reality treasure hunt dedicated to Star Wars fans


Disney And Lucasfilm they announced today Find The Force, an extraordinary one augmented reality treasure hunt which will last three days and which will take place at 20,000 physical and online stores spread across 30 countries.

In Italy any one of the Disney Store scattered throughout the Italian territory or Mondadori Store (Milan and Rome), the LEGO Store from Milan.
Online, on the other hand, you can virtually go to the Amazon.co.uk.

Force Friday II: what it is

Designed to celebrate the Force Friday II, scheduled for September 1, this event will involve fans of Star Wars allowing them to have a unique experience with the characters of the franchise.

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“Force Friday II – he declared Kathleen Kennedy, President of Lucasfilm – is a milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always supported new technologies and we are thrilled that augmented reality will offer fans the opportunity to experience the universe of the saga in a completely new way. “

Force Friday II: how it works

But how does it work? Simple: Star Wars fans will need to download the homonymous app, go in one of the 20,000 points of sale from 1st to 3rd September and find materials with the Find The Force logo. By framing the latter, the Star Wars app will show a character from the augmented reality series which will appear right next to them, giving you the opportunity to take photos, shoot videos and share the experience on social media. 15 characters expected, which will be used in rotation over the 3 days.

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“Force Friday II puts fans at the center of the action through augmented reality to make our characters real like never before. The technology theme continues in the Star Wars: The Last Jedi product line, currently ours. more innovative line. We can’t wait for fans to see the products on display, ”he commented Jimmy Pitaro, Chairman of Disney Consumer Products and Interactive Media.

To find out more, you can visit ithe official website of the initiative.