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Facebook is developing an application for Apple TV aimed at videos



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Facebook is developing an application for Apple TV aimed at videos


Once again, Mark Zuckerberg’s platform continues to copy the competition instead of launching innovative new features. On this occasion, Facebook engineers are working on an application compatible with set-top boxes, such as Apple TV, according to The Wall Street Journal. Facebook wants to offer a new type of exclusive content from your video platform to add yet another source of income. It should be remembered that Twitter worked with Apple to launch an application for Apple TV designed to broadcast NFL games among other types of content, so again Facebook’s idea is to copy its little rival on social networks.

The anonymous sources that are working on this project affirm that Facebook wants to plunge its head fully into the world of TV by offering premium content, content that could be shared and viewed from the mobile application or set-top boxes. The newspaper states that Facebook is interested in broadcasting videos longer than 10 minutes created specifically for the social network and that focus on sports and television shows.

The social network wants to gain a foothold in the time Americans spend daily watching television, four hours, by offering different quality content.

In recent years, Apple has been investing in its video platform, promoting short videos as well as the ability to broadcast live video from anywhere you are. After these years of experience, the social network is willing to take the great leap that it means to start offering quality content of its own or purchased, in addition to offering a daily schedule. This application could go on the market throughout this year, since Facebook has been working on it for a little over six months.