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Emma survey – The Sleep Company: comfort and practicality win under the covers



Emma survey – The Sleep Company: comfort and practicality win under the covers


Emma – The Sleep Companya company specializing in the manufacture of sleep systems, investigated the habits of Italians on the subject of nightwear. The company, with the support of Dr. Verena Senn, neurobiologist and head of research on Emma’s sleep – The Sleep Company, wanted to clarify the correlations between sleep and bedroom clothing, identifying some useful tips for choosing the right clothes to go to sleep.

The results of the investigation on the nightwear of Italians by Emma – The Sleep Company

Italians are traditionalists in the choice of nightwear. The 40% opt for coordinated pajamas, preferably in plain color. It should be noted that women prefer funny designs and phrases for their pajamas while men focus on classic, preferring checks and stripes. It should also be noted that under the blankets comfort and the fight against the cold beat sensuality. 51% of Italians go to bed with socks on.

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Only 3% of respondents choose nightwear with the aim of being ****. According to the survey by Emma – The Sleep Company, Italians take care of clothing especially when they are guests of friends and relatives (43%) less with their partner (37%).

Dr. Senn’s comment

According to Verena Senn there are some fundamental elements to consider to improve night sleep: “First of all, it is important to choose comfortable and breathable nightwear, as the materials worn can help control body temperature. It is essential that the fabric is suitable for seasonality and the ambient temperature “. The best fabrics to focus on are cotton, a soft, light and breathable material. Also promoted silk and flannel. In general, it is advisable to focus on breathable fabrics. Bamboo fiber fabric is also a good solution.