EICMA FOR KIDS: the two-wheeled education project started in Milan

The first step of EICMA FOR CHILDRENthe project promoted by the International Bicycle and Motorcycle Show in collaboration with Lombardy Region and with the support of Italian Motorcycle Federation to introduce children aged 4 to 11 to the world of motorcycles and bicycles.

The eight-stop EICMA FOR KIDS journey begins in Milan, in the shadow of the Palazzo Lombardia, offering young people a fun, safe and educational start-up experience on two wheels. A unique opportunity to revive the spirit in the region EICMAthe most important exhibition event in the world for the reference industry, and to promote a culture of responsible use.

The young participants, after wearing helmets and protections, will be able to carry out free trials and learn the fundamentals of road education on the paths created thanks to the support Milan Local Police Motofalchi Moto Club.

During the Milan stage there will also be entertainment, animation, mime and juggling performances by the artist Edoardo Mirabella and acrobatic trial performances by the Show Action Group.

In the morning, the institutional visit of the vice-president of the Lombardy Region took place Fabrice Sala welcomed at the event venue by the president of EICMA SpA Andrea Dell'Orto.

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