Broadband exceeds 10 million lines in Spain

It was in March that the symbolic figure of 10 million broadband connections was exceeded in Spain, as reported by the Telecommunications Market Commission in its monthly note of March 2010 (PDF). During this time 89,490 new lines were contracted of which 78,886 are ADSL, the rest correspond to cable connections.

These figures make a cumulative figure of 279,799 lines under contract in 2010, with a total of 10,029,376 lines under contract, which means growth of 8.4% since March 2009 and a ratio of 21.5 lines per 100 inhabitants, compared to 18.9 lines in March 2009.

In the total park of lines contracted in Spain, the strongest growth in the last year corresponds to the fully unbundled ADSL lines, which increased by 19.5%, making a total of 2,684,220 lines, which exceeds 1,889 . 227 cable lines under contract, which stagnated throughout the year with 10% of registrations completed.

Note that during this last year, Telefónica lost two points of market share, going from 56.19% to 54.40%, in favor of alternative ADSL operators, which capture 57% of the recordings made, which does not seem to change the change in the commercial name of the products from Telefónica to Movistar. However, the dominant position on the market for ADSL connections in Phone they don't seem to be too afraid of the movements they make in Or not that during the summer they will massively market their 50Mb cable connections and that they have recently started to market 30Mb connections.

The cable operator doesn't have bad products, it has good offers, but, although its number of customers is large, I don't think it will end up worrying Telefónica. But Ono fails at one thing and that is wanting to go faster than he really can. Their marketing department works very well, they generate very attractive campaigns and advertisements, but the offers they offer do not end up reaching the customer. On TV you see this ad for the new 50Mb connection, you call to rent it and you can't: it's only available in certain regions. It's something that ends up exhausting the customer and the company's image and that's why progress so slow.

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Meanwhile, Telefónica, although losing this small market share, gives the impression that it doesn't care too much about Ono and is more afraid of what Orange and Jazztel might do in the short term, although on paper, if Ono did things right, he could put Telefónica in trouble. And with that we are, alternative ADSL operators are gaining ground on Telefónica, while Ono is progressing very little.

Via: broadband

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