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BMW Italia renews its partnership with La Milanesiana



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BMW Italia renews its partnership with La Milanesiana


BMW Italia also renews its partnership with La Milanesiana for 2021, now in its twenty-second edition which will have as its theme “The progress“. The new edition of the event will touch 25 Italian cities and will host over 65 meetings with more than 150 Italian and international guests as well as 10 exhibitions. The start of the new edition of La Milanesiana is set for next 13 June.

BMW Italia still supports La Milanesiana

In view of the start of the 2021 edition, BMW Italia announces the renewal of the partnership with La Milanesiana. This partnership has been going on since 2016. The new edition of The Milanesianaconceived and directed by Elisabetta Sgarbi, will take place from 13 June to 6 August with many events to keep an eye on. For a complete picture of this new edition, please refer to official site.

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BMW renews its cultural commitment to the world

In 2021, the BMW Group is celebrating 50 years of cultural commitment around the world. The confirmation of the partnership between BMW Italia and La Milanesiana is, therefore, a new step forward in a serious and constant commitment that has been going on for many years. The company, starting from its Italian division, has been at the forefront, since 1971, to support initiatives of great cultural importance.

Confirmation comes from Massimiliano Di Silvestre, President and CEO of BMW Italy,who, on the occasion of the press conference for the presentation of La Milanesiana, underlines: “in the course of over 50 years of presence on the Italian market, BMW Italia has been alongside many institutions such as the Teatro alla Scala, the FAI, the Triennale di Milano , the Opera House, Fondazione Prada, the Quadriennale of art, the Rome International Film Festival and much more. “

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Di Silvestre continues: “Cultural commitment, in fact, is a fundamental part of our corporate social responsibility program, which we have called SpecialMente, and we believe it is a duty for a leading company like ours to return part of the success that the market recognizes us in the society in which we operate “