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BMW Italia: Massimiliano Di Silvestre’s point of view on the future of the sector



BMW Italia: Massimiliano Di Silvestre’s point of view on the future of the sector


On the occasion of the eighth edition of the WPP / THE EUROPEAN HOUSE – AMBROSETTI Forum, there was an interesting intervention by Massimiliano Di Silvestre, president and CEO of BMW Italy. The manager highlighted some important aspects that characterize the present and the future of the automotive market.

Here is Massimiliano Di Silvestre’s point of view

During the speech, Massimiliano Di Silvestre highlighted the importance of the Italian automotive sector on the economy of our country. This sector involves a turnover of 106 billion euros per year, considering indirect activities, I comprise about 11-12% of the Italian GDP.

The components chain is worth approximately 38 billion euros and over 126 thousand employees. It should also be noted that Italy is one of the countries with the highest motorization rate with 730 cars for every 1,000 inhabitants, but with one of the oldest circulating parks in Europe.

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In this context, BMW aims to play a role of market leader, designing an alternative future that combines sustainability and mobility. Massimiliano Di Silvestre has, in fact, highlighted that for 2021 the company aims to double the sales volumes of electrified cars in Italy, strengthening the sector’s leading role.

The importance of incentives

Massimiliano Di Silvestre also underlines the importance of financing for electrified cars. According to the manager, “the system of financing, incentives and bonuses must be exploited to develop a renewal plan”. This plan must include an “ecological and technological conversion strategy towards sustainable mobility oriented to the medium-long term”

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Among the most important elements identified by Massimiliano Di Silvestre we find the need to create aa sufficient charging network. The infrastructure must be able to support a market that focuses on electrification. It will also be necessary to start one corporate tax reform. In this respect, the sector is among the most penalized in Europe. With a specific reform it will be possible to support growth in a comprehensive way.