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BMW Group Italia is one of the most “attractive” companies of 2020



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BMW Group Italia is one of the most “attractive” companies of 2020


BMW Group Italy confirms itself at the top of the ranking “The Most Attractive Employers in Italy“Drawn up by Universum, also for 2020. The ranking is based on a research conducted between November 2019 and March 2020, conducted on approximately 36 thousand students from 48 Italian universities. In total, there were 140,000 total assessments, relating to 124 study areas.

BMW Group Italia remains one of the most “attractive” companies

BMW Group Italia reiterated the excellent results of the previous ranking of companies more attractive to students.

It positioned itself at 15th place overall in the preferences of STEM students, that is, of the scientific, technological, engineering and mathematical disciplines. Among the STEM students it has arrived fourth in the automotive sector after Ferrari, Lamborghini and Ducati. Among the students of economics came in thirtieth, in third place after Ferrari and Lamborghini among car manufacturers. Students from other disciplines are also interested: 28th place in the legal area, 38th in the humanities and 43rd in medicine. In all three cases he is on the engine podium after Ferrari and Lamborghini.

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“Universum’s 2020 ranking – he commented Massimiliano Di Silvestre, President and CEO of BMW Italy – has a particular significance this year which has been deeply shaken by the pandemic crisis we have experienced and which we are still experiencing, because it consolidates and fully confirms our positioning on the Italian market in the automotive sector, where we are always on the podium with very large brands prestige such as Ferrari, Lamborghini and Ducati which, unlike us, can also count on production plants in Italy. This represents a reason of further pride for us and for the work we have done and are still doing ”.

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Marco Begossi, HR Director of BMW Group Italia he explained how these results confirm the value of the Employer branding strategy implemented. Strategy that aims to “enhance employees with training and growth”. The recipe for being “attractive”.