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BMW Group confirms its leadership in the premium segment in 2020



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BMW Group confirms its leadership in the premium segment in 2020


2020 was a very difficult year for the auto sector but the BMW Group managed to strengthen its position as the world leader in the premium segment. Overall, the German giant has sold 2.32 million vehicles worldwide considering the brands BMW, MINI and Rolls-Royce. For the German company there is a moderate decline compared to 2019. It should also be noted that sales in the fourth quarter of 2020 recorded a slight increase compared to the same period last year.

BMW Group closes 2020 positively

The fourth quarter of 2020 for BMW Group ends with 686 thousand units sold around the world and a growth of + 3.2% compared to last year. Also noteworthy is a + 38.9% increase in sales of plug-in hybrid vehicles, a figure that confirms the interest of the market for this particular type of car.

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The 2020 closed in negative but BMW Group managed to limit the losses. In fact, over the past 12 months, the German giant has sold 2.32 million units worldwide with a decline in -8.4% compared to 2019 data. It should also be noted that the BMW brand stopped at just over 2 million units sold, registering a decline of -7.2%. More marked decline for MINI which stops at 292 thousand units sold with a decrease of -15.8%.

As for the sector of electrified cars, BMW Group registers 192 thousand units sold, between the BMW and MINI brands, during 2020. Compared to the previous year, the Bavarian house grows by + 31%. Furthermore, by 2023, the Bavarian house will double its electrified range with the aim of reaching 25 electrified vehicles.

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Excellent data from the electrified range of BMW

Pieter Note, Head of Customer, Brands and Sales of the company, underlines the success of the electrified range: “Thanks to our Efficient Dynamics technologies and the more than 135,000 electrified vehicles delivered in Europe, we have largely met the CO2 emissions targets of our fleet in the EU, even managing to drop a few grams below the mandatory threshold “