1. Home
  2. >>
  3. bmw
  4. >>
  5. BMW and MINI present new incentives for Italian customers

BMW and MINI present new incentives for Italian customers



bmw

BMW and MINI present new incentives for Italian customers


BMW and MINI try to counter the crisis in the Italian four-wheeler market with a series of promotional initiatives really interesting. Until the end of July, in fact, by choosing a new BMW or a new MINI (the brands belong to the BMW Group), customers will be able to take advantage of a bonus.

Lots of promotions for BMW and MINI until the end of the month

The new promotional campaign, valid until next 31 July, aims to support the sales of BMW and MINI in Italy. The two brands of the Bavarian group are at the center of various promotional initiatives valid until the end of the month. For example, the new BMW 1 Seriesthe current entry level of the BMW range, is available until the end of the month with a bonus starting from 3,500 Euros. To take advantage of the promotion there is no need to scrap a car.

  BMW X1 and iFoodies support Giorgio Terruzzi’s project

It should also be noted that the incentives launched by the company are added to those available at the national level. Consequently, the new MINI Full Electricone of the latest innovations in the electric car sector, will be available until the end of the month with a bonus of 10,000 euros (with scrapping). The bonus is obtained by adding state incentives with those provided by MINI.

To support the new promotional campaign, valid until the end of the month, a series of initiatives are planned. Among these we also find one campaign of comunication with specific focus on the BMW 1 Series and the MINI range.

  BMW presents the new brand design for online and offline communication

The Italian four-wheeler market is still well below last year’s levels. The economic crisis, linked to the Covid emergency, continues to weigh on the entire automotive supply chain. In the coming weeks we will find out if the promotions of BMW and MINI have managed to revive the sales of the two brands.