Black Friday: USA and Germany look to “Made in Italy” fashion
Here comes the Black Friday. Ecommerce all over the world are heating their engines in anticipation dand the traffic that starting from November 26 will be produced by online commerce. The numbers speak for themselves: according to GlobalData, the 38.6% of consumers around the world intends to shop on Black Friday.
And this is just the beginning, because with Black Friday the doors open for a whole week of online shopping that will continue with Cyber Monday, an appointment for technology lovers that will kick off early Christmas shopping; in fact, according to SpendMeNot the 30% of all retail sales happen from Black Friday until Christmas. An opportunity that, according to the latest sector data, is increasingly digital: according to a research by the purchase comparison site finder.com, this year 84% of buyers of Black Friday will make at least one purchase online.
But what are the economic trends to keep an eye on for this Black Friday?
“First of all theflying effect on the great Made in Italy products” says Simone De Ruosi, CEO of Go Global Ecommerce, the company that helps brands in cross-border trade by dealing with all aspects related to foreign sales, such as different tax positions, the need to provide for different languages and currencies, and, last but not least, all logistical issues. “From our observation point we see this trend emerging: one strong push of the Made in Italy fashion brands to foreign countries, to drive the markets of Germany and the USA “.
In fact, footwear and clothing alone will cover almost 50% of Black Friday purchases and according to data from the Digital Export Observatory the Italian fashion alone covers the 53% of total B2C digital exports. “We work with many Made in Italy fashion brands – says De Ruosi – our task is precisely to help them perform in cross-border sales”.
In fact, more than 50 brands of Italian fashion excellence rely on Go Global Ecommerce. From the historic company famous all over the world for its hats, Borsalinoat the fashion house Vic Matiéfrom Bomboogiewhich produces the highest quality outerwear with cutting-edge materials, a Slama symbol of technical clothing, passing through the brand of excellence of Chiara Boni until Kocca And Chamomile: “Analyzing the results of our customers – continues the manager – we recorded a significant increase in cross-border sales just during Black Friday, in average up to 40% of purchases come from abroad, with peaks ranging over 60%. Let’s talk about highs export percentages coinciding with these extraordinary events and according to our forecasts, Made in Italy fashion should benefit from shopping fever this year as well ”.
So what can brands do to be found prepared?
“There are no magic recipes – says De Ruosi – but certainly to create a ‘confident’ environment for the foreign user”. A Statista report, in fact, shows that the 13% of shoppers stop a purchase if they can’t find their currency at the time of payment and according to a eurostat analysis the 56% of Europeans would not buy from online stores in other non-language countries of origin of the buyer. “So pay close attention to multilingual, multi-currency – continues the expert – but also to payment systems compatible with other countries – let’s think about Wechat for the Chinese market, or without going too far a iDeal used by 60% of online consumers in the Netherlands ea Sofortwhich is gaining ground in Germany – incentive return policies and above all a customer care capable of answering questions from all over the world ”.