Bayer: the #dilloatuasorella information campaign is launched


  • The investigation into the Italians
  • Contraception statistics
  • The culture of contraception

They were presented at a press conference at the Milan Triennale in the context of love festival, data from the “Censis-Bayer report” on the new sexual behaviors of Italians aged 18 to 40 and new information campaign #dilloatuasorella.

The investigation into the Italians

“Twenty years after the last major research on Italian sexuality, we carried out a survey with Censis to understand how our society has changed over time,” he comments. Giovanni Fenou – Bayer Country Division Head Pharmaceuticals in Italy -. Thanks to this new report we have confirmation that in Italy much information is still needed because awareness of the importance of contraception, the cornerstone of the health and quality of life of every woman, is not not sufficient. Today we provide a snapshot of the data regarding Lombardy and, with the contribution of an exceptional testimony – La Pina de Radio Deejay – we launch the #dilloatuasorella campaign precisely with the aim of providing correct information.”

THE “Censis-Bayer relationship”, focused on Italians between 18 and 40 years old, describes sexual behavior in detail, as has not been done for a long time.

12.2 million inhabitants of the boot have an active *** life and they are 16 million those who they have never had sex. 54.1% of people are quite satisfied with their life *** compared to their life in general; 41.6% have an intense *** lifealthough 53.4% ​​of men would like to do more.

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A special chapter also on certain regions, including the Lombardy where there is the lowest percentage of Italians with active life *** (69.5%) and the highest of those currently have no life *** (4.7%). The regional data does not differ significantly from the picture sketched at the national level, it is interesting to see the word that is most associated with *** at the local level: “Complicity” in Lombardy, “love” in Veneto, “pleasure” in Emilia-Romagna and “passion” in Lazio.

The survey also investigated the contraceptive culture closely linked to it, giving a less than reassuring image of our country.

Contraception statistics

63.3% of respondents reported having had sexual intercourse complete unprotected, providing the following reasons:because he had no contraceptive available to him (22.5%), he decided to take the risk (18.1%), she didn't think there was a chance of pregnancy (17.9%), the person he was with said everything was fine (15% of women rising to 22% of men).

In the 2002 Censis study, the reasons were different: the majority of the sample did not use contraceptives because they thought they could ruin the spontaneity of the relationship (24.7%) or reduce pleasure (20%) and that these opinions were more widespread among men and women (respectively 32.3% and 18.4% and 31% and 10.9%).

“This is still worrying data considering that the respondent is an adult and should therefore be responsible – explains Dr. Roberta Rossi, sexologist and president of the Italian Federation of Scientific Sexology. – This is why it remains important for women and men to take care of their sexual health. Initiatives like those of Bayer that promote the well-being of women – through knowledge and awareness – are an increasingly evident need in a society where there is still too much misinformation.”

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The culture of contraception

Concerning knowledge of contraceptive methods: the condom is the best known (by 92.8%), pill monitoring(by 86.5%, since it increases at 90.7% in women). In the field of contraception, the main influencer of 69.5% of people are partners. For women the referral from specialist doctor it is almost as important as the influence of the partner (53.9%). For theDoctor Manuela Farris, specialist in gynecology and obstetrics and member of the Italian Society of Contraception (SIC): “The gynecologist is one of the reference figures for women. He must also be able to work as a psychologist in order to gain their trust and recommend the contraceptive method best suited to their needs.”

To make the survey data usable and disseminate it as much as possible, Bayer promoted the #dilloatuasorella information campaign which enriches, re-elaborates and contextualizes the research by transforming it, thanks to the irony of La Pina, into engaging content.

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