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  5. ASUS: Gold Store also arrives in Milan

ASUS: Gold Store also arrives in Milan



ASUS: Gold Store also arrives in Milan

ASUS further expands its network of resellers on the Italian territory: this time the Gold Stores arrive in Milan, in an opening together with Next which will collimate at the address of Via Vitruvio 3 (Corso Buenos Aires / Central Station area), with planned inauguration on 9 September 2021 in the presence of the illustrator and visual designer Carlo Alberto Giardina.

ASUS: Gold Store, another important milestone

The new store thus becomes part of the Gold Store network, which now has 30 points of sale throughout the country. The format of these stores provides a minimalist design made up of original and refined materials and a welcoming and relaxing atmosphere that is equally innovative, creative and avant-garde. In addition to the inevitable professional advice and assistance, an area entirely dedicated to the gaming world is availablethe latest dedicated solutions to content creators and in general all the latest ASUS news for every need, from entertainment, to study and work.

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To communicate and present to the public the new ASUS Gold Store in Milan, Next, the brand worked in collaboration with the FCB PARTNERS agency to promote the work of a young Italian artist, the illustrator and visual designer Carlo Alberto Giardina. His creativity is centered on the theme of the balance between man and environment, the softness of the shapes makes his works appear floating, as if they were navigating in search of their place in the world. The colors, on the other hand, seem to give a vision of a future that has yet to be born. In this way, the artist has reinterpreted some ASUS Notebooks that have become the protagonists of new illustrations.

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Thursday 9 September, from 3.00 pm, the artist will be present in the ASUS Gold Store in Milan for a Meet & Greet with all those who want to participate in the inauguration of the store. It will also be a unique opportunity to receive a digital gift that he personalized, made with ASUS Zenbook Pro Duo, the innovative ASUS notebook with second screen.

The illustrations created by Carlo Alberto Giardina are also the subject of a domination involving the city of Milan, specifically the Lima metro station, a few steps from the store, with planned billboards and advertising spaces, and the canopies of the neighboring area and the center. city, where the illustrations will come to life thanks to fun animations, all until 10 September. This broad action plan on the local territory represents the debut of a fruitful collaboration with FCB PARTNERS: the agency, led by the Chairman and CEO Giorgio Brenna and by the Managing Director Fabio Bianchi, has devised a communication strategy aimed at the target of creators, bringing creativity, which represents the core of those who carry out this profession, to the range of innovative products of ASUS.

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“ASUS has been synonymous with innovation for over 30 years, and today we are extremely proud to be able to celebrate our strength combined with creativity, giving voice to a young emerging artist who, with our products, has managed to show off his skills. artistic in an exclusive graphic, which will be possible to find on the streets of Milan. What better time to celebrate creativity, during the Milan Design Week, inside our new ASUS Gold Store in Milan, which wants to become a meeting point for all innovation enthusiasts and not, acting as a consultancy center and approaching all the Milan community to technology ”he says Lavinia Fogolari, Marketing Manager of ASUS Italy.