Apple Store Guide: How Apple’s physical and online stores work
Although the physical and online stores are very easy to navigate, you may need help buying products, returning defective items or repairing a device at the Genius Bar. We help you take advantage of the Apple Store.
Just by setting foot in an Apple Store you will realize how much Apple takes care of dealing with the customer. These values are also transferred in the store on-line, very easy to navigate and with the same impeccable design of its products.
Today we bring you this Apple Store guide so that you can make the most of everything that both physical stores and on-line have to offer. If you are one of those who always buy online, you will be interested in knowing how to do it and what to do if the web does not work.
Instead, for those who prefer to do it in person, we explain everything from how to make an appointment to how to find the nearest Apple store, through how to return a defective product and how to fix a broken Mac, iPhone or iPad.
Remember, yes, that with the pandemic, there are special opening hours of the physical Apple Store.
How to buy from the Apple online store
You will see how easy it is to buy a new Mac, iPhone or iPad on-line. It will be enough for you to go to the Apple website, navigate through it with the help of the upper tabs (Mac, iPad, iPhone, Watch, TV and Music) and select the product you need.
Although it is not very clear from the name of the tabs, you will also find accessories such as cables, covers and headphones in them. The accessories section itself is also easily navigable thanks to a menu distributed by categories.
Before making a purchase, we advise you to log into your Apple ID account. Although you can buy as a guest, it will be much easier for you to identify yourself, especially if you usually shop at the Apple Store regularly.
How to buy a Mac or MacBook on the Apple Store website
Buy a Mac on-line It is very easy, especially if you know what you are looking for. In case you don’t know, the information that Apple includes on all its pages will help you or you can also consult our mac buying guide.
In the Mac section, you can select a subcategory depending on the type of computer or laptop you want: MacBook, MacBook Air, MacBook Pro, iMac, iMac Pro, Mac Pro or Mac mini. Click on an option, click on ‘Buy’ and you will be able to see all its models.
When you know which Mac you need, click on ‘Select’ and you will be taken to another page where you can specify the specifications you want, in case these can be configured to the buyer’s taste.
Finally, add the product to the bag. Head to the bag when you’re ready. There you can take a look at all the products that you are about to buy and you can also add a AppleCare insurance.
At the time of paying, remember that you can also include a promotion code or choose a financing option to be able to pay for the Mac over 6, 12 or 24 months. Finally you will be able to determine which address to send it to.
How to buy an iPhone on the Apple Store website
The process of buying an iPhone through the Apple website does not differ much from that of a Mac. You can consult our shopping guide to determine which of them is the best for you. Currently, you can choose between the iPhone XS, XR, 8 and 7.
Within the sections of each of the models, you will have detailed information about their main features and a list with all their specifications. Once you have decided on one, all you have to do is click on the ‘Buy’ button.
Again, this will take you to another page where you can configure the iPhone in your own way, choosing its color or its storage capacity. You can also choose the option of handing over an old iPhone to get a discount.
Made the selection of specifications, click ‘Continue’. Before being redirected to the exchange, Apple will try to sell you AppleCare insurance and accessories like a case or AirPods. Decide if you want it or not and click on ‘See bag’.
Finally, it will be time to choose if you want your new iPhone sent to your home or office or if you prefer to pick it up at your nearest Apple Store. Also with iPhones you can opt for a payment in installments.
How to buy an iPad on the Apple Store website
And what if what you want to buy is an iPad? You will see that the process has also been the same. In the section dedicated to tablet from Apple, you can select the iPad model of your choice, as well as the Apple Pencil and the Smart Keyboard.
Decide which iPad or peripheral you need and click on it. You will be redirected to another page with information about the product and its specifications. If you are sure that it is the right device for you, click on the ‘Buy’ button.
In the case of iPads, Apple will let you choose between several screen size options, the color of the finish, the gigs of storage and if you want it with compatibility only with Wi-Fi or also with mobile data.
You can also add AppleCare insurance, but don’t worry if you don’t. Apple will remind you again in the shopping bag. Another option is to buy it separately or do it later also through the apple website.
As you may have guessed, the next step is to click on ‘See bag’ to check what you are about to buy and, if it seems right, proceed with the payment. Remember that also in this case you can finance it in installments.
What to do if the Apple online store does not work
As usually happens with all shopping platforms on-line, also the Apple website stops working sometimes. It usually happens before the company announces new products or when it is making small changes to the store.
When you come across an Apple Store that is not working, it will most likely do it again shortly, although sometimes it can take a few hours. If you can’t wait, you can check if they have the product in their amazon account.
How to find your nearest Apple Store
Those who prefer to buy the product in person have it as easy as going to their nearest Apple Store. If you are not sure where it is, Apple makes it very easy for you with the search engine ‘Find a store‘.
You will simply have to select one of the stores from the list in the drop-down menu to obtain information such as the address or the opening hours. In this menu, only the stores of the country whose version of the website you are visiting will appear.
You can also click on the ‘Full Store List’ link to see the address and phone number of all available stores in your country at a glance. In addition, you can search for stores in other countries for when you go on a trip.
On the other hand, you can also go to the section ‘Find addresses‘. You can enter your address or postal code and you will be returned several results from official stores and authorized distributors ordered by proximity.
How to reserve an iPhone from the Apple Store online
When Apple announces a new iPhone, stocks are often less than demand. This is why, before officially putting it on sale, it usually opens an advance sale period so that you can reserve it and pick it up at the store.
You can also choose to have it sent to your home, but picking it up at a physical store allows you to have the professional help of experts. It is especially useful when you want to transfer your data from a non-Apple mobile to an iPhone.
In this way, store workers can help you configure the new iPhone, transfer your contacts from the other device and add your email account, and they will also explain how iCloud works and how to download apps from the App Store.
In order to reserve that new iPhone, all you have to do is follow the instructions above and select the ‘Reserve’ option. Then make sure you choose to pick it up at your preferred Apple Store.
How the Genius Bar of the Apple Store works
In addition to buying new products, it is worth visiting an Apple Store if you have a technical problem. There you will find the Genius Bar where professionals work who can assist you in repairing a product or if you have problems with it. software.
To make an appointment with an expert, you must go to the section technical support from the Apple website and choose the product you need help with. You will also need to answer certain questions that will help Apple determine the best solution.
Suppose your MacBook Air is having trouble charging. You will need to select ‘Mac’, followed by ‘Boot or power’. You will get articles with information and the possibility of receiving help by phone or chat or making an appointment at the Genius Bar.
If you decide to take it to an Apple Store for repair, you will need to log into your Apple ID account, enter your zip code, and choose the store that suits you best. Remember that you can only make your reservation if they have hours available.
How to get technical help from Apple
In addition to visiting the Genius Bar, another way to get technical help from Apple is by calling their phone line directly. You can find all the phone numbers in your Web page. The corresponding one in Spain is the following: 902 151 992.
If you prefer, you can first consult the technical support section from the Apple website, where there are very useful articles that can solve your problem. We also recommend taking a look at the community forum.
How to use the Apple Certified Refurbished Store
Unfortunately, Apple products are not cheap at all. This is why one of the ways to get them at a better price is to consider buying them second-hand. And the most reliable way to do it is through Apple itself.
The company has a Refurbished products store and certified, which means they come with an Apple guarantee. It is practically impossible to differentiate them from a completely new product.
The price of these refurbished products varies, but is usually 10-20 percent less than the original price. Especially in the case of Macs, this percentage can really make a difference.
Return Policy and Apple Warranty on Refurbished Products
One of the benefits of buying an Apple product is the warranty and its return policy, even on refurbished products. You can be sure that all products meet the quality standards of the company.
But the most important thing is that they also have the minimum warranty year for new products, which you can extend up to three years with AppleCare protection. The same return policy also applies, that is, the 14 days of time.
How to find deals at Apple Authorized Resellers
Another way to get discounts on Apple products is by checking their availability and price in other stores. Often official distributors such as Fnac, Media market or The English Court they have offers on Mac, iPhone and iPad.
It is true, however, that Apple is quite strict about the price, so it will not always be easy to find a great promotion. We always recommend visiting the apple website first to determine whether or not the offer is worth it.