Apple continues to lose ground in China

Despite the titanic effort that the Cupertino-based company has made over the past two years, opening 40 stores in the country, the numbers from China are not what the company expected. From a moment to this part China is no longer the economy it thought it was making giant strides year after year and the economic joy of recent years is fading. In Apple's battle against Chinese manufacturers, according to the latest figures we can see how Vivo and Oppo have overtaken the company, according to the latest study from Strategy Analytics.

According to this study, device shipments to China They went from 9.7 million in the second quarter of 2015 to 7.3 million during this second quarter. This decline in shipments is caused by the drop in market share from 9.2% last year to 6.7% today. Chinese users opted last year for local manufacturers such as Vivo and Oppo, which offer good quality terminals at an unbeatable price, increasing the level of satisfaction and brand awareness among users. During this past year, Vivo managed to increase its market share from 7.4 to 11.9 currently, while Oppo increased from 6.9 to 13.9 percent.

The arrival on the market of Vivo and Oppo it also seriously harmed Xiaomi, which went from 18.6% market share to 11.7%. The lack of innovation and the increasingly high prices of its terminals are weighing on the company as Huawei continues to dominate the market, obtaining 2 points more than last year.

According to the accounts that Apple presented the other day, Cupertino-based company's revenue is down 33% during this last quarter compared to the same period last year. Apple is aware that China is ceasing to be an important source of sales and currently its main bet is India, where it has already obtained government authorization to begin its expansion in the country.

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