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App Store Connect: the Apple service will remain active even at Christmas



App Store Connect: the Apple service will remain active even at Christmas

Apple doesn’t stop with updates, as the company has just confirmed that the App Store Connect will remain active during the Christmas holidays as well. It is therefore reasonable to imagine that they will come app updates for iOS, iPadOS, macOS, tvOS and watchOS, but also new apps, since not even the verification process will stop for the holidays.

The App Store Connect doesn’t stop even at Christmas

Apple has specified that the verification process could still take longer than usual during the periods included between 24 and 28 November and between 23 and 27 December. The company added the following: “This year, we are delighted to continue accepting submissions on App Store Connect over the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to the expected high volume, plan to submit urgent inquiries early ”.

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In any case, this is a fair change of paradigm compared to the past, given that this kind of activity was traditionally suspended in the winter holiday periods. The company never went into detail on the reasons for this stop, but it is most likely due to the desire to give employees time with their families.

Wanting to be more savvy, it could also be the result of a more pragmatic reasoning: the pause period could in fact be seen as sort of a warning to developers, so that the latter would release all their apps and updates in view of a period in which there is a high use of the App Store. Having said that, it is clear that this year we have opted for a totally different strategy than usual.