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Animal Crossing New Horizons: Maisie Williams raises awareness of disposable fashion



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Animal Crossing New Horizons: Maisie Williams raises awareness of disposable fashion


Animal Crossing New Horizons launches an environmental sustainability event in collaboration with H&M and Maisie Williams. As of yesterday, the clothing chain and Game of Thrones star are welcoming many visitors to Loop Island, where players can learn how to minimize their environmental impact.

Animal Crossing New Horizons, H&M and Maisie Williams for environmental sustainability

Loop Island named after H&M recently launched (last October) garment recycling machine, designed to intercept old clothes and recycle them into brand new clothes. The goal is to encourage the reuse and recycling of disused clothingin such a way as to give them new life without necessarily producing new ones from scratch.

Yesterday, fans had the opportunity to meet “in person” the avatars of Maisie Williams and Pascal Brun, the manager of H & m who takes care of the company’s environmental footprint. The meeting took place directly at Loop Island, where users were encouraged to share their thoughts on the circular fashion with a note on the island board.

The Loop Island event is therefore configured as a first experiment for spread awareness on the problems of disposable fashionespecially among the new generations.

“The goal is to reach 100% recycled material in the fashion production chain, in particular that of H&M – explains Williams – it is time to enter into action an eco-sustainable production circuit also in the clothing field, so as to protect the planet and future generations “.

However, it is not the first time that Animal Crossing: New Horizons has launched awareness campaigns of this kind. Suffice it to say that since its launch the game has offered its virtual squares to brands and politicians on several occasions, in such a way as to allow them to convey their message to a wider audience.