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Amazon: His Clubhouse alternative turns us into a DJ

Amazon: His Clubhouse alternative turns us into a DJ

Amazon joins the ranks of companies they offer an alternative to Clubhouse: is working on an app designed for live audio. The project with the code name “Project Mic”Allows you to create and build a live radio show, complete with music. The DJ’s digital version of the radio.

Amazon is thinking of its own Clubhouse alternative

For years, Amazon has built its own ecosystem of audio products. There are books and podcasts of Audible, Amazon Musicthe creators on Twitch and the playlists of Alexa. All of these services will allow you to access the new Project Mic, in addition to the app that Amazon is working on. The experience will also be optimized for use in the car, with the possibility of interacting with the “DJs” of the new service as well by voice through Alexa. In short: it seems that Amazon wants to reinvent the radio.

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Compared to Clubhouse, the Amazon app will allow you to access everything catalog of songs by Amazon Music. But despite this important focus on music, the three main thematic areas should be: pop culture, comedy and sports.

Spotify is also working on its own version of Clubhouse that allows music to be incorporated, with Apple and Sonos moving in the same direction. It seems that the popularity of podcasts in the United States and the boom in Clubhouse live audio chat last year they push companies to think about digital versions of radios, with a large social component.

The ability to work with music labels to create a real program “radio”Could be Amazon’s extra value to break away from the pack. Not to mention that the integration in car and with Alexa speaker could popularize this format very quickly.

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It appears that Amazon is contacting creators to launch the app with gods content curated in the United States. We do not yet know when this new service will arrive, nor if an Italian version is planned. We will keep you informed.