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Alexa, what happened to Amazon this week? The new features

Alexa, what happened to Amazon this week? The new features

Alexa it was like a little mascot of the CES in recent years and precisely on the occasion of CES 2020, Amazon announced dozens of new features and experiences for his small voice assistant. Not only that, she presented products and additions that take advantage of Amazon services such as Fire TV, AWS and other.

New Alexa integrations and features

Alexa is already available in some models of car manufacturers such as Audi, BMW, Ford and Toyota. This week, more integrations were announced with several new car brands: Lamborghini cars is about to bring Alexa on board in its range Huracan Evo. Rivian will integrate Alexa into its first two electric vehicles, R1S and R1T, just as he will integrate it into his own 100,000 Amazon delivery vans fully electric.

Echo Auto it will also be launched a international level this year. Availability will expand first in India, January 15, with more countries to follow later this year.

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New features have also been announced that make the driving experience better for customers. By the end of the year, customers will be able to say “Alexa, pay for the gas”To easily purchase additional fuel 11,500 Exxon and Mobil stations. Transactions for this new Alexa feature will be made through Amazon Pay and provided by Fiserv, a global financial services provider.

New entertainment experiences

Alexa allows customers to easily control their own entertainment experience, adding functionality for televisions and other devices. On the brand new Fire TV Cubefor example, who uses Alexa for manual controls, voice interactions are six times higher than any other Fire TV device.

This week at CES, brands like LG, Samsung and Skyworth will feature new TV models with built-in Alexa. Customers can then easily ask Alexa to search content, play music, view a live feed of their smart camera or control device functions and enjoy rich and relevant graphics along with feedback on weather, music and more.

Customers continue to rapidly adopt streaming services, and Amazon is bringing the Fire TV experience to even more devices with the new Fire TV Edition. These updates will allow Fire TV integration into new product categoriesincluding in-car entertainment. BMW and Fiat Chrysler Automobiles they will be among the first automakers to introduce this new Fire TV experience in their future vehicles.

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As part of the latest Fire TV Edition, Amazon is also announcing a number of new products and category partners as well new solutions for TV and telecommunications operators.