Alexa for Apps launches and controls apps on iOS
To be honest, I almost never use Siri, instead, I talk to Alexa several times a day. More than a year ago I bought an Amazon Echo, more than anything out of curiosity about the invention, being a little skeptical thinking that a device that lives off the internet and that does not have a screen would not be very practical.
To this day, I have two Echos at home, one in the kitchen and one in the living room, and I talk to Alexa several times a day. Everyone at home talks to her as if she were one of the family. She has become an essential device in our day to day. And now it seems Alexa is going to enter the domains of Siri hard.
The Verge has just published an article explaining that Amazon has just released in beta to a limited number of developers a new app called «Alexa for Apps».
The novelty of this application is that thanks to it, Alexa will be able to open and control third-party apps on iOSa power that until now only has Apple’s native voice assistant: Siri.
This means that Amazon wants its voice assistant to be able to work on devices other than its own, such as the family of Echo speakers or the Fire Stick from Amazon.
It has already been shown that in its beta phase, the application is capable of open the TikTok app and automatically start recording a videoor open Twitter and search for a particular hashtag.
This joins the new capability that Alexa has gained on iOS devices. You can now talk to her without having to touch the iPhone to open your app. It seems that Amazon wants to unseat Siri from Apple devices. Will it succeed?