Advent calendars: what are Italians looking for on Amazon for Christmas 2021?
Advent calendars have always existed, but it is only in recent years that they are experiencing a real boom.
Witailerone of the largest Italian innovative startups created to help companies increase online sales on the Amazon channel and on the main marketplaces, analyzed the data relating to sales on Amazon Italy of the advent calendar, discovering, for example, that the search term “advent calendar 2021”Is currently at the top absolute place among the searches on Amazon.it.
Advent calendars: the trend
· From early 2021 to before Black Friday, the estimated sales Advent calendars on Amazon.co.uk amount to over 2 million euros (+ 15% compared to the same period in 2020)of which approx 40% in the first half of November 2021. If sales follow the same trend as last year, a at the end of 2021 the total estimated sales it could be around more than 4 million euros. As noted last year, a loud growth in sales as early as September.
· Between less “conventional” versions of this product, not only those with a beauty theme (particularly sought-after calendars branded Kiko And Sephora), but also advent calendars (aimed at an adult audience) containing beer, herbal teas, stationery, spirits, wine, coffee. Numerous researches also of do it yourself solutions such as “fill-in advent calendars” and “do-it-yourself advent calendars”.
· The European country in which the online sale of advent calendars on Amazon is most marked is the Germany. On Amazon.dein fact, the estimated sales of advent calendars are equal to 10 times those of the Italian market.
The point of view
The search term (or the term typed by users to search for various products) “2021 advent calendar” is currently in absolute first place among the searches on Amazon.it: “Also in this case it is very interesting to note how the searches for this search term start as early as mid-August and as early as September it ranks among the top 1000 most searched search terms on Amazon.it ” says Federico Salina CEO and co-founder of Witailer ..
Also very popular among Italian searches: “lego advent calendar”, 2021 beauty advent calendar “,” kinder advent calendar “,” do-it-yourself advent calendar “,” harry potter advent calendar “. Among the less “conventional” versions of advent calendars, not only the aforementioned beauty-themed ones (particularly sought-after calendars by Kiko and Sephora), but also advent calendars (aimed at an adult audience) containing beer, herbal teas, stationery , spirits, wine, coffee. Numerous searches have also been made for do-it-yourself solutions such as “calendars
advent to fill ”and“ do-it-yourself advent calendars ”.
The brands with the highest number of advent calendar sales on Amazon Italy
The brands with the highest number of estimated sales 2 are: Lego (the leader also in this category) and particularly popular are the Harry Potter-themed advent calendar and the Avengers-themed one; Playmobil with the advent calendar that allows you to create a small nativity scene complete with all the characters for the little ones.
In the top 3 also Amazon Beauty with the Amazon advent calendar which contains 24 beauty products from different brands, then Barbie with the Barbie Dreamtopia advent calendar in the head. Still, Funko with the advent calendar in the head with the mini collectible figures Funko Pop themed Marvel.
Among the brands that have racked up the most sales with their advent calendars we also find Foodspring (with protein snacks and fitness accessories), L’Oreal Paris (with make-up, face care and hair care products), BIC (with a stationery set of 24 items), Pukka (with its calendar for herbal tea lovers), Lipton (always themed herbal tea),
NYX Professional Makeup (with 24 make up products), Yankee Candle (with 24 scented candles).