A particularly disappointing Cyber Monday 2021: sales decline of 1.4%
It was not a Cyber Monday to frame that of 2021, with sales down for a total of 10.7 billion dollars.
How did Cyber Monday go?
December has arrived and the magical period of crazy discounts on the web is now behind us. Between Black Friday and Cyber Monday there are many users who take advantage of the sales to anticipate Christmas gifts and to treat themselves to some gifts at the end of November. But how did the Cyber Monday 2021? The answer comes directly from ANSA, which reports the monitoring of Adobe Digital Insightswhich every year, since 2012, analyzes data relating to Cyber Monday.
These numbers are actually far from exciting, in fact, they are the lowest since Adobe began to collect data. The online sales fell 1.4% to $ 10.7 billion. However, the day was confirmed as the time of the year in which there are more online purchases. that’s how Taylor SchreinerDirector of Adobe Digital Insightsexplained the phenomenon:
“With the first offers in October, consumers have not waited for discounts on big shopping days”
Read also our article dedicated to the fun facts of Black Friday Amazon 2021.